Does it seem like folks throw anything against the wall to see what sticks?
Don't fall into that pit. If you want your own list to perform like a champ, try using content that stands the test of time.
Stop sending "immediate gratification" emails to your list about the shiniest object on the Internet. Instead, write quality content you can leverage and use long term.
I do the same thing with my email lists because it saves time.
I 'write once, publish for a LONG time'. Writing and publishing evergreen email content works.
I do the same thing with my email lists because it saves time.
I 'write once, publish for a LONG time'. Writing and publishing evergreen email content works.
Evergreen content is like an evergreen tree - it stays green all year. Applied to marketing, this means you have content and products that can be used and reused long term.
This works exceptionally well in AutoResponder content, which will be sent over and over to people as they sign up. You want those emails to last a long time so you're not wasting time re-writing material.
This works exceptionally well in AutoResponder content, which will be sent over and over to people as they sign up. You want those emails to last a long time so you're not wasting time re-writing material.
