Use Evergreen Content for Long-term Growth.

 

Have you ever been on someone's mailing list, and after a receiving a few emails it appears that there's no plan or thought that goes into what the owner sends you?

Does it seem like folks throw anything against the wall to see what sticks?

Don't fall into that pit. If you want your own list to perform like a champ, try using content that stands the test of time.

Stop sending "immediate gratification" emails to your list about the shiniest object on the Internet. Instead, write quality content you can leverage and use long term.

I do the same thing with my email lists because it saves time.

I 'write once, publish for a LONG time'. Writing and publishing evergreen email content works. 

Evergreen content is like an evergreen tree - it stays green all year. Applied to marketing, this means you have content and products that can be used and reused long term.

This works exceptionally well in AutoResponder content, which will be sent over and over to people as they sign up. You want those emails to last a long time so you're not wasting time re-writing material.

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Magnify or Multiply?.. for better results.

There are only two ways to increase your earnings.

1) Magnify
2) Multiply

Let's talk about magnify first.

For a person who uses time to make money, the way to increase his earning is to magnify his time cost.

For example, a doctor can increase his income by becoming a surgeon, who can command a higher fee. A public speaker can increase his income by charging a higher fee for his seminar.

If you want to increase your income through magnification, the questions to ask is, "How can I charge more for my time?"

Another way is to multiply.

Multiplying your income simply means selling to more people.

For example, having your own affiliate program is a way to multiply your income. A public speaker can also multiply his income by creating online courses or membership. That way he can reach out to more people without exhausting his time.

If you want to increase your income through multiplication, the questions to ask are, "How do I find more customers?", "How can I duplicate my success?"

Magnifying is good, but multiplying is better.

Why?

When you magnify, your fee, level of service, responsibility, and the expectation from your customers will also increase. That may eventually increase your stress level.

When you multiply, you are simply selling more.

Nevertheless, in business, we should always think of both ways, i.e. how to magnify and multiply our earnings.

Thank you for visiting @ Simple with Steven